Cultural Capital Counts was the name of a project that united 10 European regions from 6 nations. Our common goal: to enable a positive development of the regions by focussing on our immaterial resources like living traditions, knowledge and talents. The regions worked together to utilize their cultural heritage for a positive future development. We are convinced that the knowledge of the people, their experience and their social interactions are the most valuable resource for our regions' development.

What are our goals?

1)        We are convinced that focussing on the individual uniqueness of our regions will make them more attractive to their citizens, visitors and entrepreneurs! 

Most of the people living in the different regions participating in the project are not aware of the intangible cultural heritage of the region they live in. Cultural Capital Counts wants to make them aware of the uniqueness of their region and to strengthen their relation to the region, the landscape and culture.

2)        By developing a strategy that is based on intangible cultural resources we will enable a sustainable regional development in order to increase the region’s attractiveness for enterprises and the competitiveness of the regions.

3)        Finally, also companies will focus on the intangible cultural heritage of their regions because it helps them to develop their unique selling proposition (USP). The focus on intangible cultural heritage should help them inspiring the development of new products, services and production methods based on the intangible cultural heritage. Together, we will put regional spirit into regional economy.

Project partners:

• Lead Partner- Steirisches Vulkanland – Association for the Advancement of Steirisches Vulkanland, Austria
• Kulturpark Eisenstraße – Culture park Iron Road-Oetscherland, Austria
• Verona Innovation - Special Agency of the Chamber of Commerce of Verona, Italy
• LaMoRo development agency, Italy
• Development centre of the Heart of Slovenia, Slovenia
• Local Tourist Organisation Bovec, Slovenia
•  Hegypásztor Kör- Winehill Sheperd Association, Hungary
• Sub-Carpathian Chamber of Commerce, Poland
• b&s consulting and training for the rural area GmbH, Germany
• Brandenburg University of Technology – Chair Intercultural Studies, Germany
• Associated Partner: Austrian Commission of UNESCO - National Agency for the Intangible Cultural Heritage